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Rick’s March Tirade

A Slight Case of Insanity

I had a close encounter with a madwoman the other day. You’d expect to see a madwoman haunting some suitably bleak and sinister place: loitering in a hidden alley, moaning under a bridge, screaming from the parapet of a burning mansion. My encounter took place in a decidedly less gothic setting: the CVS Pharmacy at a neighborhood mall in the relatively affluent West End section of Allentown, Pennsylvania, less than a mile from home. 

I had just completed a brisk winter walk along a rushing stream; the morning had been bright with sunlight and puffy clouds. Feeling sufficiently invigorated for a man of cynical inclinations, I drove back to town and stopped at the pharmacy to pick up a prescription.

I was puttering around the back of the store, halfheartedly pondering the purchase of jelly beans while waiting for my prescription to be filled. As I compared the different brands of jelly beans for their relative merits, a twentyish blonde cashier from the front of the store raced past me and alerted the pharmacy staffers that a woman was trying to make off with some stolen goods. One of staffers, another blonde of comparable vintage, left her post and followed the cashier toward the front of the store. So did I. The jelly beans could wait.

The thief, a lumpy and radically unkempt woman of indeterminate age, hadn’t made it to the front door. She was shuffling down one of the aisles with quick small steps in an attempt to dodge her pursuers, who now included the balding store manager and the two determined young blondes. Though the temperature outside hovered near freezing, the thief wore no coat or even shoes. Clad in a skimpy doe-brown top and black stretch slacks, she waddled along in her socks -- one black, one white. She passed me without acknowledging my presence, without responding to my gentle suggestion to put the fruits of her shoplifting back on the shelves.

"You really should put them back," I advised the woman under my breath. "You might get into trouble." But her mind loomed beyond the reach of reason. Like a dreamer, she couldn’t connect the act to the consequences -- and who was I to intrude upon the sanctity of her dream-life?

As she passed me in the aisle, a heavy miasma of body odor enveloped her like an invisible fog and lingered memorably in her wake. She probably hadn’t seen the inside of a bathtub since the last election, and I wondered who, if anyone, was caring for her. I regret to tell you that I have no memory of her facial features -- possibly because her face was utterly blank. All I remember is a general doughiness and lack of focus. She could have been anywhere from twenty-one to fifty.

The poor waif navigated up one aisle and down the next, still followed closely by the balding store manager and his minions. While the manager good-naturedly attempted to gain her confidence, she looked straight ahead and hissed profanities in a muffled, unnaturally high-pitched whine that seemed almost internalized, as if she was trying to awaken from a nightmare. But this wasn’t the kind of nightmare anyone awakens from; this was her life.

I wondered whether she was crazy or just mentally retarded; I guessed she was a combination of both. It seemed like a double whammy from the gods, this cruel confluence of mental imbalance and mental insufficiency. Why couldn’t they have let her be one or the other: slow-witted and eminently sane like Forrest Gump, or brilliant and disturbed like Vincent Van Gogh? Not that being brilliant and disturbed is a state of mind to be envied, but at least you have something to tell the world, and you believe that the more enlightened folks might listen. This phantom of the pharmacy seemed to have scaled her ambitions down to an absolute minimum: to escape with what she had grabbed from the shelves.

In a society that prizes productivity, attractiveness and social skill, the poor thief appeared to be a triple failure. She couldn’t possibly aid the cause of commerce, entice a reasonably normal mate with her comeliness, or keep the conversation rolling at a dinner party. She was a sad bundle of misfiring neurons. Most of us have no use for malfunctioning citizens, and we can be as ruthless as ten-year-old bullies in weeding them out. We tend to marginalize the merely maladjusted ones by rebuffing their friendly overtures, or by ridiculing them to undermine the last remnants of their social status and self-esteem. As for the more overt cases of ripe insanity and misconduct, we’re simply inclined to lock them away. We’re afraid they might harm themselves or us -- especially us -- and occasionally they justify our suspicions with dangerous and gruesome acts.

I wonder if some of us also fear that their madness might be contagious, or that the presence of insanity in our midst might make us less predisposed to work twelve-hour days. You don’t see a lot of fully bloomed lunatics or even eccentrics in the business world; the typical workplace is a ghetto of militant sanity.

When I was a chronically frustrated and neurotic young liberal arts graduate -- still living with my parents at twenty-seven, half-buried in musty books and generally unemployed, my progress blocked on every front -- I used to fear that I’d go mad. I wondered how my disorder would manifest itself: whether I’d simply lurk in malignant shadowy solitude while the fevers spun bright hallucinations in my brain, or whether I’d go out in a sudden eruption of violence and cause my family considerable embarrassment by gunning down pedestrians from a rooftop. I hoped it wouldn’t be the latter, and I convinced myself that I’d make a fine eccentric if I could learn to enjoy my malady. That’s the secret of all the great eccentrics: be proud of your oddity, indulge it like a hobby and render it harmless. As it turned out, a long and stressful career in publishing and advertising concentrated my faculties wonderfully, and madness never became an option. I remained a borderline eccentric but never enjoyed enough leisure to explore the quirky side-alleys of my mind. I never again entertained the unwholesome possibility that I might mow down random pedestrians from a rooftop.

The woman who still haunted the aisles of the CVS Pharmacy in Allentown appeared to be harmless enough, aside from her penchant for pocketing store merchandise. At no time did I think she might take a swipe at the balding store manager or pull a semi-automatic from her stretch slacks. She seemed too infantile and withdrawn to be a serious threat to any of us innocent bystanders. 

The store manager evidently felt the same way, because he started communicating with her in a sympathetic and fatherly manner. He escorted her around the store with something approaching tenderness; he gently asked her what she was hiding and where she got it. He tried to cajole her into returning to the scene of her crime so she could deposit the goods where she found them and erase her criminal record. I admired his tact and sensitivity. For a moment he succeeded in reaching her; the madwoman’s voice shifted from the high-pitched nightmare whine to something resembling an adult woman’s speech. But only for a moment. Within seconds she was whining again, and the two of them disappeared around the bend of another aisle.

Suddenly the lumpy figure bolted out the front door, clutching some small object in her hand; she bounded across the parking lot and up a grassy slope. This time it wasn’t the balding store manager and his blonde assistants who pursued her; it was the Allentown police, who apparently had been summoned to the site and now chased her on foot. The madwoman was running toward one of the widest and busiest streets in the city, and we watched in horror as she charged blindly across it. I expected to see a flattened carcass within seconds. So, I imagine, did my fellow observers, several of whom yelped a collective "Oh no!" as she sprinted into the two-way traffic.

She survived. The gods had shown some unaccustomed benevolence: the traffic was unusually light and she made it to the other side without incident. She was running remarkably well for a madwoman whose footgear consisted solely of mismatched socks. She turned a corner and vanished from sight, with Allentown’s finest still in hot pursuit.

I returned to the jelly beans, compared brands again and finally made an informed choice. A voice from the pharmacy counter called my name; my prescription was ready. As I paid for my pills, I chatted with the young blonde pharmacy staffer who had now returned to her station. We agreed that the poor woman needed professional help and wondered if she had been living on her own all this time. We speculated that some valiant but misguided family members must have been trying to care for her. 

I asked what the woman had stolen. She had taken nothing, the pharmacy staffer assured me; the woman had returned her loot to the shelves. But what about the small object she was clutching in her hand as she ran out the door? It was a pack of gum that the store manager had bought her in return for surrendering her stolen goods. And what was it that she had attempted to steal in the first place? Deodorant, the girl told me.

It made perfect sense: the madwoman stank, and she was determined to get herself some deodorant. She needed it, she wanted it, and so she grabbed it. I could see nothing crazy about such simple and flawless logic. Her style was crazy; her method was crazy; her motivation was absolutely sane.

The pharmacy staffer told me that the madwoman was now in police custody outside the store, and that the authorities were about to ship her off to the hospital for a psychiatric exam. I hadn’t seen the police round her up; I must have been preoccupied with my jelly beans at the time. As I left the store, I saw a handful of cops gathered by the ambulance, interviewing an old woman with flaming red hair. I wondered if she was the madwoman’s mother. The misfit with the mismatched socks now lay inside the ambulance, out of sight and out of harm, ready for her journey to institutionalization and whatever else awaited her in this life. I never learned her name.

I thought again about the simple logic that led the madwoman to this unfortunate predicament. She needed that deodorant and she went for it. How many of us know exactly what we want, and how many of us know precisely how to get it? We’re the sane ones, but our lives bulge with maddening conflicts and frustrating impediments and distracting obligations. We stuff our personal environments with superfluous conveniences and costly clutter; we waste years wandering down blind alleys; we strive for the impossible and often succeed in making ourselves miserable. 

If only our needs could be as simple as those of the madwoman at the CVS Pharmacy. If only we could pare our lives down to such elegant essentials: we stink, and we get ourselves some deodorant; we lust, and we find the ideal mate; we aspire, so we write a book or start a business and make a name for ourselves. Too bad you almost have to be crazy to be that sane.

Monthly tirades ©1996-2001 by Rick Bayan. 

Here's the complete archive of Rick Bayan's immortal tirades for your reading pleasure:

December 2002 — Hello, I Must Be Going
November 2002 — A Raving Moderate
August 2002 — Is Western Civilization Worth Saving?
July 2002 — To Scam or Be Scammed
June 2002 — I Read the News Today, Oh Boy
May 2002 — Speechophobia
April 2002 — Fanatics on Parade
March 2002 — The Prestige Gap: A Lament
February 2002 — On Becoming a Dullard
January 2002 — Art for Slackers
December 2001 — An Unsolicited Christmas Card
November 2001 — A Tale of Two Tribes
October 2001 — On the Fallen Towers
August 2001 — Why Do We Bother?
June 2001 — Notes from a Doomed Planet
May 2001 — The Museum of Discarded Names
April 2001 — Indecision
March 2001 — A Slight Case of Insanity
February 2001 — Letter to a Conscientious Critic
January 2001 — The Cynic's Inaugural Address
December 2000 — The 50th Tirade
November 2000 — Travel Advisory
October 2000 — Beyond Work
September 2000 — More Work
August 2000 — Work
July 2000 — The Doves' Nest
June 2000 — Great Affectations
May 2000 — Tale of a Virtual Village
April 2000 — The World Is My Obstacle Course
March 2000 — A Living Heck
February 2000 — On the Treachery of Time
January 2000 — A Letter to the Future
December 99 — Rare Bird
November 99 — Not Just Another Obscure Ethnic Group
October 99 — Extinction Reconsidered
September 99 — Good Life, Bad Life, Better Life
August 99 — Household Relics: An Elegy
July 99 — A Meditation on Profanity
June 99 — In Praise of Sloth
May 99 — A Bug's Death
April 99 — Obligations!
March 99 — The Courage to Be Ordinary
February 99 — A Grave Story
January 99 — What's Left for Men?
December 98 — On the Uses of Friends
November 98 — A Cynic's Thanksgiving
October 98 — Grand Illusions
September 98 — Filth
August 98 — Will the Real God Please Stand Up?
July 98 — Adventures in Downsizing
June 98 — Lady Longevity
May 98 — Uniquely Human, Uniquely Clueless
April 98 — The Mathematics of Excess
March 98 — Humbuggery
February 98 — Love and the Single Cynic
January 98 — By the Sweat of Your Brow
December 97 — Is Suffering Unfashionable?
November 97 — The Tao of Housekeeping
October 97 — The Sensory Deprivation Blues
September 97 — Down with Natural Selection!
August 97 — Noise
July 97 — On Eating Our Fellow Creatures
June 97 — Trouble in Book-Land
May 97 — Interview with an Unemployable Man
April 97 — The Cynic's Dream
March 97 — Inequalities
February 97 — Flesh and Mortality
January 97 — How to Be a Success
December 96 — Why I Can't Hate Christmas
November 96 — How I Became a Cynic




Profile of a Cynic...

Photo of Rick Bayan

Rick Bayan was born and raised in New Brunswick, New Jersey, where he enjoyed an idyllic suburban childhood—the perfect background for a lifetime of cynical disillusionment.  He has held a number of typical jobs for an idealistic liberal arts graduate, including assistant editor of Rubber Age and managing editor of Container News.  At Time-Life Books he was assigned to write about plumbing fixtures.  His work as copy chief for Day-Timers, Inc., won six advertising awards, none of which dampened his cheerfully morose view of business and life.  He has written three books, including Words That Sell and The Cynic's Dictionary, and tons of junk mail.

Bayan, who claims to be a "kinder, gentler cynic," currently lives in Allentown, Pennsylvania.  Be sure to revisit this site each month and read the latest cynical installment from Rick's Notebook.


 

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