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Rick's June Tirade

Great Affectations

Last weekend I had the pleasure of dining out at one of the more fashionable restaurants in New Brunswick, New Jersey, the city where I was born and grew to well-nourished manhood. This noisy college town on the banks of the Raritan has undergone a startling transformation since my student days, when the most popular eating-house was a sinister-looking sub shop known affectionately as "Greasy Tony's."

Today Tony's is gone, a casualty of gentrification and the higher culinary consciousness that has swept our republic like a balsamic vinaigrette tornado. Sprouting in its place here and throughout the land are the nouvelle eateries that cater to the tastes of the gastroeconomic elite. Such establishments claim to represent something called "New American Cuisine," though their rarefied risottos, pampered polentas and exotic oils tend to suggest Italian cooking as interpreted by Italian fashion designers. This new cuisine is kind of young, kind of now, kind of slim and fussy. The fact is, I'm beginning to suspect that our food might be gay. I have no objection to its offbeat inclinations, but I'd still rather not know what it was doing before it reached my table.

That evening in New Brunswick, we treated ourselves to a delicately decadent high-fashion feast. My friend Anne D. started with the arugula-and-peppered-sheep's-cheese salad. When she asked our waiter if there would be enough arugula to share with her tablemates, he advised her that the salad was "essentially a celebration of the cheese." I imagined a salad festooned with miniature noisemakers and crepe-paper streamers, but it was merely a slab of cheese garnished with a few verdant wisps of vegetation. The revelers must have fled.

For my own appetizer I ordered the layered lamb ravioli, which turned out to be a single oversized raviolus (raviolum? raviolo? I've never had occasion to use "ravioli" in the singular until now). It was a memorably good specimen, a bit overgarlicked for my taste but otherwise savory and almost rugged in texture -- not at all the toothpaste-filled concoction that passes for ravioli in many such restaurants. And unlike the arugula-and-peppered-sheep's-cheese salad, it was hefty enough to share with a few other hearty eaters around the table. The same couldn't be said for the avocado-lobster cake on a calamari bed; the crustacean centerpiece of that dish appeared to be roughly the size of a hummingbird fillet or a grape, whichever is smaller. A hungry Maine fisherman would have looked right past it while searching under the tangle of tentacles for the elusive cake. I could almost hear the incredulous cries of "Wheah's the lawbstah?" Rather than have to explain, I casually dispatched it myself in a single bite while nobody was looking.

Was it a fine meal, all in all? I confess that it was -- almost as fine as the company gathered around the table. Was it also a pretentious and fundamentally silly meal? Yes, and ten times yes again!

So many of the better American restaurants today are temples consecrated to the nameless but much-venerated god of social status. We're looking at the same minor deity who smiles warmly upon Lexus sedans with window stickers from Ivy League schools... who blesses us when we imbibe California boutique wines or single-malt Scotches... who causes tract mansions with Palladian windows to proliferate across countless acres of abandoned farmland. It makes no difference whether the devotees are old-guard Republican country clubbers or nouvelle-hip restaurant aficionados; they pray to the same god.

A significant chunk of American society has gone upscale in its tastes and identity, something that has never happened before in Yankee Land. You could almost call it a mass movement, possibly the first elitist mass movement in history. More of us than ever have the money to indulge in the telltale little luxuries that lift us above those OTHER masses. We'd rather eat our tuna fresh than canned, preferably pan-seared and anise-encrusted; we'd rather pay for bottled water than quaff the humble stuff that flows abundantly from our kitchen taps. When we sprinkle vinegar onto our arugula, we want to see decorative twigs floating in the bottle. Not that there's anything wrong with that, but it's beginning to seem a little -- je ne sais quoi, what is the word in English -- shall we say AFFECTED?

How did it all get so confoundedly out of hand, this appetite for affectation -- especially in a nation built by unpretentious yeomen like Daniel Boone and Lyndon B. Johnson? We Americans used to be a ragtag race of backwoodsmen, bear hunters, cowboys, carnival barkers and banjo pickers, fond of chewing-tobacco and honest moonshine. Our idea of luxury was a polished brass spittoon. Can you imagine Davy Crockett ordering porcini-risotto cakes with wilted spinach? Maybe Will Rogers never met a man he didn't like, but would he like any dish that featured a salmon-dill cream sauce? When did we as a nation start to eat capers?

I suspect it's a Baby Boomer thing. No longer content with the meat loaf and split-level homes that many of us grew up with, we scrapped our parents' mundane postwar tastes in favor of something more refined and sophisticated, more sensuous, more vaguely European. After college, in fact, many of us roamed through Europe, wide-eyed and equipped with two-month rail passes. What we saw there changed our notion of civilized living. After experiencing a double espresso at a Venetian cafe, we couldn't go back to Sanka. After sampling radicchio and frisee, we began to judge people by their preference in lettuce.

Baby Boomers might be responsible for the current wave of trendy Eurocuisine, but the food is only the latest manifestation of a prehistoric impulse. Great affectations have always been with us. They're as ancient as the blowfish that inflate themselves to appear more formidable to their foes. They're as thoroughly innate as the flamboyant mating rituals of peacocks and prairie chickens. Successful affectation convinces our potential adversaries (as well as prospective partners) that we're higher on the food chain than they suspected. We puff ourselves up and our enemies back off; we display some fancy feathers and our dates fall for the bait. As a result, we're more likely to find a genetically desirable mate and less likely to end up as dinner.

The history of human affectation could fill a book longer than fifty-two issues of "The New Yorker." Upper-class Egyptians wore eye make-up that gave them the appearance of exotic cats, which apparently worked better for them than trying to look like jackals or ibises. Well-to-do Romans made sure their sons learned Greek from their slaves, in the hope that something of the older civilization would rub off on them like so much golden dandruff. Fashionable nineteenth-century Russians addressed each other in French; as for the French themselves, they became the definitive sourcebook for ninety percent of all European affectations from the Enlightenment onward. Back in the eighteenth century, English fops became walking caricatures of French aristocrats, with their ornamental wigs and powdered faces, their adhesive beauty marks and silky speech. They were the Liberaces of their day, except that they didn't wink at their audience. Like today's black-clad cafe dwellers, they honestly believed themselves to be the apex of cool.

Traditional affectation tends to ape the upper classes. New money has always aspired to the status of old money, and usually not with immediate success. (Read Moliere's "The Bourgeois Gentleman," still dead-on about nouveau-riche pretensions and anxieties after three centuries. For that matter, read Trimalchio's Feast from "The Satyricon," which is sixteen hundred years older and still worth a chuckle at the expense of taste-impaired tycoons.) A century ago, in America's Gilded Age, it took at least one or two generations for the families of oilmen and dry-goods moguls to emerge as the social potentates of their day. If they could successfully imitate the manners of their betters -- carefully rolling their R's and calling each other "old sport" -- they might speed their acceptance by as much as a decade.

But as the old elites toppled and gave way to new elites over the past century, we had to revise our affectations accordingly. Modernism discarded the genteel gingham and gingerbread of the Victorians, only to replace them with its own austere and dictatorial set of affectations. Hemingway wrote in an affectedly simple style. "And" was his favorite word out of all the tens of thousands available to him in Webster's; he used it again and again in an effort to simulate stark biblical cadences and sometimes it was good and sometimes it was phony. Gertrude Stein mesmerized an entire generation of artists with her special brand of verbal flummery, aided by a partner who cleverly served hallucinogenic brownies. Picasso and his fellow scrawlers played into the hands of an insufferably pretentious cultural elite of art critics and scholars, whose elaborate rationalizations of Cubist and Abstract Expressionist squiggles recall the cooings of the townspeople over the Emperor's new clothes.

New elites continued to emerge like volcanic islands; new affectations grew upon their slopes like ornate lichens. In the 1950s we pretended to dig jazz and Existentialism; black turtlenecks became the affectation of choice for aspiring hipsters. The '60s brought a cleansing wave of social change; the downtrodden became the uptrodden; middle class kids got scraggly and posed as latter-day folk bards. Since then we've witnessed an onslaught of affectations ranging from the retro-posturing of the late J. Peterman catalog to sitcom-inspired sarcasm ("I don't THINK so!") to the drop-dead cool of pierced tongues and teats. The language of youth -- what is slang, after all, but verbal affectation? -- is constantly mutating as each succeeding generation revels in its brief moment of cultural potency. You wonder how long quirky little expressions like "Duh!" will be with us before they're consigned to the linguistic compost heap with a sniffy "That's SO six months ago!"

Now, with the rise of the technogeeks to the top rung, we have to endure a whole new set of affectations specific to the Information Age: the omnipresent $500 electronic PDAs that work ALMOST as efficiently as $40 paper-and-leather organizers... the laptop computers ritually exposed on plane flights... the beepers and cell phones that proclaim the bearer's importance by going off unexpectedly at movies and funerals.

The peculiar affectations of yuppies stir my cynical juices because they span at least four separate (and equally obnoxious) worlds of artifice: old-guard class snobbery, new-money lust for status symbols, snide pop-culture insiderism and rabid technomania. Anyone who quotes "Seinfeld" while talking on a cell phone in a Mercedes en route to his five-year-old's private day-school is just asking for it.

So far you've heard me declaim on the affectations of nouvelle eateries, Baby Boomers, blowfish and prairie chickens, ancient Egyptians and Romans, the French, eighteenth-century British dandies, the nouveau-riche, Hemingway and Gertrude Stein, art critics, beatniks, folkies, J. Peterman, sitcoms, twenty-somethings and technogeeks armed with all manner of portable electronic appliances. I've taken my usual potshot at smug and slithery yuppies. And I've barely cleared my throat: I haven't even mentioned Calvin Klein ads, white blues bands, drinkers of latte, Stephen Sondheim musicals, New-Age holistic gurus, "The Blair Witch Project" or devotees of microbrewed raspberry wheat beer.

But who am I to rail against affectation, with my willfully archaic prose style, my trademark archness and penchant for rhetorical whimsy? Is not my very cynicism an affectation calculated to win sympathetic huzzahs from the disgruntled and disaffected? Who today uses words like "huzzah," especially in the plural? Cynic, heal thyself! At the very least I should acquire a smiling tolerance for other people's affectations, even if they're more blatantly pathetic than mine. We're all just blowfish trying not to be eaten before our time. What could be more human?

So sit me down in the nearest food boutique, fill my plate with fennel-encrusted pan-seared tilapia, sprinkle it with capers and wasabi-leek sauce. Bring on that celebratory arugula-and-peppered-sheep's-cheese salad, but go easy on the balsamic vinaigrette. And by all means give me a glass of the Coastal Cabernet, with its spicy vanilla nose, fleshy tannins and velvety fruit notes reminiscent of wild blackberries and currants. I think I could use a drink.

Here's the complete archive of Rick Bayan's immortal tirades for your reading pleasure:

December 2002 — Hello, I Must Be Going
November 2002 — A Raving Moderate
August 2002 — Is Western Civilization Worth Saving?
July 2002 — To Scam or Be Scammed
June 2002 — I Read the News Today, Oh Boy
May 2002 — Speechophobia
April 2002 — Fanatics on Parade
March 2002 — The Prestige Gap: A Lament
February 2002 — On Becoming a Dullard
January 2002 — Art for Slackers
December 2001 — An Unsolicited Christmas Card
November 2001 — A Tale of Two Tribes
October 2001 — On the Fallen Towers
August 2001 — Why Do We Bother?
June 2001 — Notes from a Doomed Planet
May 2001 — The Museum of Discarded Names
April 2001 — Indecision
March 2001 — A Slight Case of Insanity
February 2001 — Letter to a Conscientious Critic
January 2001 — The Cynic's Inaugural Address
December 2000 — The 50th Tirade
November 2000 — Travel Advisory
October 2000 — Beyond Work
September 2000 — More Work
August 2000 — Work
July 2000 — The Doves' Nest
June 2000 — Great Affectations
May 2000 — Tale of a Virtual Village
April 2000 — The World Is My Obstacle Course
March 2000 — A Living Heck
February 2000 — On the Treachery of Time
January 2000 — A Letter to the Future
December 99 — Rare Bird
November 99 — Not Just Another Obscure Ethnic Group
October 99 — Extinction Reconsidered
September 99 — Good Life, Bad Life, Better Life
August 99 — Household Relics: An Elegy
July 99 — A Meditation on Profanity
June 99 — In Praise of Sloth
May 99 — A Bug's Death
April 99 — Obligations!
March 99 — The Courage to Be Ordinary
February 99 — A Grave Story
January 99 — What's Left for Men?
December 98 — On the Uses of Friends
November 98 — A Cynic's Thanksgiving
October 98 — Grand Illusions
September 98 — Filth
August 98 — Will the Real God Please Stand Up?
July 98 — Adventures in Downsizing
June 98 — Lady Longevity
May 98 — Uniquely Human, Uniquely Clueless
April 98 — The Mathematics of Excess
March 98 — Humbuggery
February 98 — Love and the Single Cynic
January 98 — By the Sweat of Your Brow
December 97 — Is Suffering Unfashionable?
November 97 — The Tao of Housekeeping
October 97 — The Sensory Deprivation Blues
September 97 — Down with Natural Selection!
August 97 — Noise
July 97 — On Eating Our Fellow Creatures
June 97 — Trouble in Book-Land
May 97 — Interview with an Unemployable Man
April 97 — The Cynic's Dream
March 97 — Inequalities
February 97 — Flesh and Mortality
January 97 — How to Be a Success
December 96 — Why I Can't Hate Christmas
November 96 — How I Became a Cynic




Profile of a Cynic...

Photo of Rick Bayan

Rick Bayan was born and raised in New Brunswick, New Jersey, where he enjoyed an idyllic suburban childhood—the perfect background for a lifetime of cynical disillusionment.  He has held a number of typical jobs for an idealistic liberal arts graduate, including assistant editor of Rubber Age and managing editor of Container News.  At Time-Life Books he was assigned to write about plumbing fixtures.  His work as copy chief for Day-Timers, Inc., has won five advertising awards, none of which has dampened his cheerfully morose view of business and life.  He has written three books, including "Words That Sell" and "The Cynic's Dictionary," and tons of junk mail.

Bayan, who claims to be a "kinder, gentler cynic," currently lives in Allentown, Pennsylvania.  Be sure to revisit this site each month and read the latest cynical installment from Rick's Notebook.


 

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